Topics to be Addressed January 28 – January 29, 2010

This year’s annual conference and workshop focuses on the changing needs of the corporate image and branding executive in the era of social media and global competition. Attending this conference is certainly an excellent way to understand and adapt your organization to marketplace change, build brand loyalty, drive website traffic and generate buzz using social media. You will discover the latest trends, issues, and strategies that will position your organization today and tomorrow.

Agenda at a Glance

Thursday, January 28, 2010

Registration and Continental Breakfast 8–8:45 am

Welcome and Opening Remarks 8:45–9 am
Lee Hornick, Conference Program Director, The Conference Board

A 9–10 am	Navigating Your Corporate Image During Changing Times Marilyn Mersereau, Senior Vice President, Corporate Marketing, Cisco Systems
B1 10:30 am–12 noon	Corporate Brand Management: Building Stronger Brand Relationships DeWitt M. Smith, Senior Vice President, Marketing, Emblem Health Martin Hood, Vice President, Partnership Sales, American Express Incentive Services
B2 10:30 am–12 noon	Integrating Social Media into Brand Leadership Steve Rubel, Senior Vice President, Me2Revolution Practice, Edelman Public Relations Linda Rutherford, Vice President, Communications & Strategic Outreach, Southwest Airlines Amy Davis, Director, Brand Management & Marketing, Mayo Clinic
C 12:15–1:45 pm	Luncheon Keynote Session: Branding for the Future of the Organization Chris Jogis, Senior Vice President, Group Head, U.S. Consumer Marketing, MasterCard Worldwide
D1 2–3:30 pm	Global Branding: Building a Global Community of Brand Enthusiasts Nigel Hollis, Chief Global Analyst and Author, The Global Brand, Millward Brown Matt Biespiel, Senior Director, Global Brand Strategy, McDonald’s Corporation Larry Roth, President, Brand Logic Interactive
D2 2–3:30 pm	Brand Convergence: The Direct Platform Brian Wolfe, President, Consumer Marketing, Time Inc. Richard Rosen, President & Chief Executive Officer, Rosen, Inc. Ramesh Ratan, President, Document Messaging Technologies Unit, Pitney Bowes
E1 3:45–5:15 pm	Brand Security in a Web 2.0 World: Protecting Your Brands Equity and Assets Anne Greer, Manager, Corporate Brand Department, 3M
E2 3:45–5:15 pm	With Your Employees: Living Your Brand Promise Internally Tim Keefe, Vice President, Internal Communications, JP Morgan Chase Christie Gay, Partner, Bridge Consulting Ginny Mackin, Executive Vice President, Communications, Wells Fargo

Networking Reception 5:15–6:15 pm

Friday, January 29, 2010

Continental Breakfast 8–8:30 am

F 8:30–10 am	Myths and Realities: Putting Your Branding Initiatives to the Test Moderator Lee Hornick, Conference Program Director, The Conference Board Panelists Kate Newlin, Founder, Principal, Kate Newlin Consulting, Author of Passion Brands Hampton Bridwell, President, BrandLogic Bernd Schmitt, Executive Director, Global Brand Leadership, Columbia Business School Alicia Dietsch, Vice President, Marketing Communications, AT&T
G 10:30–11:45 am	Brand Renewal: Repositioning Your Brand in the Marketplace Meghan Walsh, Director, Global Branding, The Western Union Company
H 12 noon–1:15 pm	Brand Differentiation: Building Brand Value and Establishing Uniqueness in the Marketplace Steven R. Schreibman, Vice President of Advertising and Brand Management, Nationwide Insurance Danny Scott, Vice President, National Brands Marketing, Monsanto U.S. Commercial, Monsanto Company

Conference Adjournment 1:15 pm

Corporate Image and Branding Conference Emerging Opportunities in the Era of Social Media and Global Competition
January 28 – January 29, 2010 Westin New York at Times Square New York, NY
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