Agenda at a Glance

A 9–10:15 am

Employer/Employment/Internal Branding: By Any Name...What it Really Is (or Should Be) and Why it Matters
Moderator
Allan Steinmetz, Chief Executive Officer, Inward Strategic Consulting Inc.
Panelists
Carol Robbins, Chief Branding Officer, Prudential Financial
Anne Driscoll, Head of People Ops Marketing and Communications, Google
Dimitra Manis, Global Head of Talent, Thomson Reuters

B 10:30–11:30 am

Getting Employees to “Get” the Brand—How HP Does It
Engelina Jaspers, Vice–President, Corporate Marketing, Americas, HP

C 11:30 am–12:30 pm

The Employee Value Proposition of a Top 10 Global Brand: McDonald’s Story
Rich Floersch, Chief Human Resources Officer, McDonald’s Corporation

12:30–1:30 pm

Luncheon

D 1:30–2:30 pm

Conversation and Leadership: Even More Important After Right–sizing
Larry Moulter, Chief Executive Officer, Boston Coach
Interview by
Lois Kelly, Author, Beyond Buzz: The Next Generation of Word of Mouth Marketing

E1 2:30–3:15 pm

Training: A Requisite for Internalizing the Brand
Gina Valenti, Senior Director, Brand Culture & Internal Communications, Hampton Brand, Hilton Hotels

E2 2:30–3:15 pm

Tools to Instill On–brand Behaviors: Recognition, Coaching and Feedback
Gregg Lederman, Author, Achieve Brand Integrity, Adjunct Professor, The University of Rochester, Simon School of Business

F1 3:30–4:15 pm

Managing Survivor Syndrome
Stepanie Creary, Research Associate, The Conference Board

F2 3:30–4:15 pm

Building the Business Case and Measuring Return on Employer Branding Programs
Paul Austermuehle, Senior Vice President, Employer Branding, Bernard Hodes Group

G 4:15–5:15 pm

Social Media: How it’s Power can Boost Your Employer Brand
Moderator
Lois Kelly, Author, Beyond Buzz: The Next Generation of Word of Mouth Marketing
Panelists
Hollie Delaney, Senior Human Resources Manager, zappos.com
Kelle Thompson, Employer Brand Manager, Liberty Mutual Group
Kat Drum, Employer Brand Manager, Starbucks Coffee Company
Marietta Cozzi, Vice President, Staffing, Prudential Financial

H 9–9:45 am

Recruiting: Leveraging your Employer Brand to Attract the Top 10%
Anne Driscoll, Head of People Ops Marketing and Communications, Google

I 9:45–10:30 am

Onboarding: Giving the Right Brand Experience on Day One

J 10:45–11:30 am

The Leadership Brand Plan: Standing Out in a Sea of Sameness
Ed Cohen, Senior Talent Management Executive, Author, Leadership Without Boarders, published by John Wiley & Sons

K 11:30 am–12:15 pm

Lauching or Re–launching a Service Brand: Spotlight on Knowledge and Healthcare Workers
Moderator
Allan Steinmetz, Chief Executive Officer, Inward Strategic Consulting Inc.
Panelists
Christine Weigart, Vice President, TKDA
Denise Davin, Vice President for Human Resources and Labor Counsel, Visiting Nurse Service of New York