Topics to be Addressed November 10 – November 11, 2009

This conference is aimed to be the seminal event in America for senior marketing executives in 2009. In this challenging economic environment, marketers are central to the survival of their enterprises. America’s top executives and thought leaders will build a roadmap, blending high–level economic, governmental and executive perspective with practical insights and case studies. This conference, aimed towards CMOs, CEOs and their teams, will supply premier content and significant senior networking opportunities.

Agenda at a Glance

Tuesday, November 10, 2009

Registration and Continental Breakfast: 7:45–8:30 am

Welcome and Introductions: 8:30–8:45 am

8:45–9:30 am	Understanding the Business, Political and Economic Playing Field Steve Forbes, Chairman and Chief Executive Officer, Forbes, Editor–in–Chief, Forbes magazine Bart van Ark, Chief Economist, The Conference Board
9:30–10:30 am	Creating Value in a Shifting Enviornment Larry Ackerman, Founder and President, The Identity Circle Mary Garrett, Vice President, Marketing and Communications, Global Sales and Distribution, IBM
11–11:45 am	Building a Brand—A Case Study Tim and Nina Zagat, Co–Founders, Co–Chairs, Zagat Survey
11:45 am–12:45 pm	Social Media and Traditional Marketing & Anticipating Digital Body Language Stephen C. Jones, Chief Executive Officer, Jones Soda, Former Chief Marketing Officer, The Coca–Cola Company Richard S. Braddock, Chief Executive Officer, FreshDirect, Former Chief Executive Officer, Priceline.com
12:45–2:15 pm	Luncheon
2:15–2:45 pm	Connecting Marketing to CEO Strategy Michael J. Critelli, Recently–Retired Chairman and Chief Executive Officer, Pitney Bowes
2:45–3:45 pm	Your Brand in the Hands of Your Customers Bruce Himelstein, Senior Vice President Sales & Marketing, The Ritz–Carlton Hotel Co. Richard Owen, Chief Executive Officer, Satmetrix, Co–Author, Answering the Ultimate Question Michael J. Critelli, Recently–Retired Chairman and Chief Executive Officer, Pitney Bowes
4–5 pm	The Big Shift—The New Marketing Mix Keynote and Moderator David Griffith, Managing Director, teamDigital Tom Boland, Director of Interactive Marketing, World Wresting Entertainment, Inc. Barry Herstein, Chief Marketing Officer, PayPal Meredith Stark, Vice President, Executive Producer, CNBC.com Sarah Baehr, National Medial Discipline Lead, Razorfish
5–5:45 pm	The Role of the Internet and Relationships in Business Success Steve Patrizi, Vice President, Advertising, LinkedIn
5:45–6 pm	Wrap–Up: Witness a live escape from a straight jacket Andy Cohen, Author, Follow the Other Hand

Networking Cocktail Reception: 6–7:15 pm

Wednesday, November 11, 2009

Continental Breakfast: 7:30–8:20 am

8:20–8:30 am	Welcome and Introductions: Understanding Political Risks Ian Bremmer, Founder, Eurasia
8:30–9:15 am	What the Future Holds
9:15–10:15 am	Case Studies in Marketing Excellence Frances Allen, Brand Marketing Officer, Dunkin’ Donuts (B to C model) Hugh Gouldthorpe, Jr., Senior Vice President, Communication and Quality, Owens & Minor (B to B model)
10:45–11:30 am	Creating Value and New Revenue Streams through Partnership Marketing David A. Williams, Chief Executive Officer, Make–A–Wish Foundation Emilie M. Antonetti, Managing Director – Golden Fleece Foundation, Brooks Brothers
11:30 am–12:15 pm	The Future of the Brand Penry Price, Vice President Advertising Sales, Google Ellen Looyen, President, Ellen Looyen Communications Paul Ferraiolo, President, Rolls–Royce Motor Cars N.A. Jack Leslie, Chairman, Weber Shandwick
12:15–12:45 pm	The Role of Marketing Over the Next Decade Cathie Black, President, Hearst Magazines

Closing Remarks: 12:45–1 pm

Senior Marketing Executive Conference Growth Through Value Creation: A Roadmap for CMOs and CEOs to Innovate and Lead in This Economy
November 10 – November 11, 2009 Ritz-Carlton Battery Park New York, NY
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