Topics to be Addressed November 13 – November 14, 2008

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The financial crisis has gone global and everyone feels a sense of uncertainty. The 2008 Marketing Excellence conference will bring together senior marketing executives, thought leaders and academics to discuss how marketing executives can achieve goals in tough times. We will discuss issues that are important to marketing executives, especially in tough times, including:

At this conference you will have the opportunity to hear best practices and engage in interactive dialogue with other chief marketing officers and senior marketing executives. Specifically, the conference will focus on three “execution” related themes:

• Developing a marketing strategy that aligns with corporate objectives and drives organic growth
• Engaging customers through improved customer experience, brand differentiation and customer loyalty
• Increasing marketing efficacy by streamlining processes, experimenting with new channels and continually striving to improve marketing ROI

Agenda Highlights Include:

Is Your Marketing Driving Your Business Strategy?
Jerry Wind, The Lauder Professor, Professor of Marketing, The Wharton School, The University of Pennsylvania

Coping in an Economic Downturn: Setting Priorities for the Short– and Long–Term
Jerry Patterson, Vice President and Chief Marketing Officer, Life and Health, Principal Financial Group

Branding in Today’s Global Marketplace
Lawrence Flanagan, Chief Marketing Officer, MasterCard

Rethinking Mainstream: Adding new Dimensions to Traditional Market Approaches
Geoff Kereluik, Vice President, Marketing, Technology Solutions Group, Hewlett–Packard (Canada)

Luncheon Session: Excellence or Innovation? Pick One
Don Peppers, Partner, Peppers & Rogers, 1to1 Media

Creating Shareholder Value through Brand Building
Nikhil Gharekhan, Senior Vice President, Millward Brown Optimor

Proven Approaches for Successfully Partnering with Sales
Joshua Rossman, Associate Principal, ZS Associates

The Marketing Brief Is Finalized and the Countdown Begins
Ron Malloy, Vice President, Strategy, Kodak Corporate Solutions

Two Perspectives on Green Marketing: Beyond the Hype
Julie Fasone Holder, Senior Vice President, Chief Marketing, Sales and Reputation Officer, Dow Chemical
Kristen Manos, Senior Vice President, President, North American Office Enviornments, Herman Miller, Inc.

A Consumer–based View of the Future of Advertising
Joel Rubinson, Chief Research Officer, The ARF

Marketing Excellence Roundtable: Taking Risks
Jean Foster, Vice President, Marketing, BT Americas
Drew Bartkiewiecz, Vice President, E&O, Cyber & Technology, The Hartford

Additional sessions include:
Emotional Branding in B2B Marketing
Leveraging and Integrating Social Media into your Business

We look forward to seeing you in New York!