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Marketing and Communications

Using Web 2.0 to Deliver Strategic Objectives to All Your Stakeholders

May 15 – May 16, 2008
Westin New York at Times Square
New York, NY

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May 15–May 16, 2008  — Corporate Communication and Technology Conference
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May 14, 2008  — Pre-Conference Seminar: Corporate Blogging: Connecting With Your Audience on a More Personal Level
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Topics to be Addressed May 15 – May 16, 2008

Corporate communication shapes perceptions of your company. To remain competitive in a global economy you need to harness the power of technology. Today, you need to reach all your stakeholders using blogs, wikis, podcasts, and advanced websites with meaningful content. You can no longer wait until tomorrow to communicate to employees, customers, investors, the media and suppliers. During this conference you will learn how to:

  • Communicate your vision and values to a global marketplace
  • Reach employees anywhere and at any time
  • Influence perceptions of your workforce and customers
  • Retain your best employees using effective corporate communication
  • Gain access to the media and get positive coverage
  • Develop a blog strategy that influences your reputation
  • Measure and track your success