Topics to be Addressed June 26 – June 27, 2008

The 2008 Market Research Conference will focus on best practices to connect market researchers with decision makers to fuel better decision making. You will explore best practices in getting insights to be viewed and acted upon by C-level executives and front-line employees. You will also learn what is coming next on the internet horizon.

This event is geared for corporate heads of market research who aren't seeking only technical sessions but insights from other accomplished researchers who are focusing on the business of marketing research in a corporate environment.

Session Highlights Include:

• What Will It Take To Get C-Level Executives to Listen?
• Moving Beyond The Online Virtual World…What's Next For The Internet?
• Shifting From Customer Acquisition to Customer Retention
• Plowing Through The Blizzard of Research & Insights: Is Intuition A Researchers Friend or Foe?
• A Futurists' Perspective: What Will Decision Making Look Like in 2025?
• Using the Principles of Change Management to Get Senior Management to Listen
• What Makes a Good Researcher Doesn't Always Make a Good Communicator
• Online Virtual World Product Customization…It's So Simple a Child Can Do It
• Bridging the Great Divide Between Market Research and Anthropology
• Knowing When to Zoom In and Zoom Out of Data
• Using the Principles of Television News Reporting as a Strategic Market Research Tool…The Next Wave or a New Fad?
• Get Insights Through To Front-Line Employees
• Making Your Customer Loyalty Research Relevant Through Planned Obsolescence
• Customer Experience…Who Is Looking Over Your Shoulder?
• You're Fired! What Do CEO's Really Think About Market Research