The Conference Board


Session sponsor

CoreBrand  Siegel & Gale  Baker Brand Communications  Brand Logic 

 

Exhibitor

Group 1066 

 

 


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Marketing and Communications

Corporate Image Conference
Winning Strategies, Insights and Solutions

January 31 – February 1, 2008
Westin New York at Times Square
New York, NY

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January 31–February 1, 2008  — Corporate Image Conference
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January 30, 2008  — Pre-Conference Seminar: Brand Alignment and Performance: Achieving Your Marketplace Advantage
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Topics to be Addressed January 31 – February 1, 2008

This energetic and content rich conference will give you new strategies and tactics that have proven results. Session highlights include:

  • Delivering on the Brand Promise in the Marketplace
  • Corporate Branding: Strengthening Performance and Results
  • Brand Loyalty: Aligning Your Brand With Customer Expectations
  • Gaining a Powerful Reputation: Building a "Green" Corporate Image
  • Internet Branding and the User Experience (Working Group)
  • Internal Branding: Engaging the Workforce to Shape Perceptions (Working Group)
  • Digital Branding: Using the Internet to Build the Brand
  • Brand Equity Management: Growing the Value of Your Brands
  • Creating the Total Brand Experience: Building Meaningful Relationships With Your Stakeholders
  • Internal Brand Engagement: Empowering Employees to Build the Brand
  • Brand Renewal and Revival: Unlocking Your Brand’s Potential