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Marketing and Communications

Influencing the Opinion and the Behavior of Your Organization

September 25 – September 26, 2007
Marriot East Side Hotel
New York, NY

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Topics to be Addressed September 25 – September 26, 2007

This conference brings together top notch corporate reputation visionaries including reputation executives, corporate communication and public relations executives, and consulting experts. Here is your opportunity to find out what's working in corporate reputation management today and what will work tomorrow.

We will cover:

  • Building Corporate Reputations Through Strategic Communications
  • Corporate Reputation and Public Trust: Influencing Stakeholder Relationships
  • Social Media and Reputation: Harnessing the Power of Blogs, Wikis, and Technology
  • Influencing Opinion and Behavior through Your Corporate Reputation
  • Recruitment and Retention: Attracting the Best Employees Using Your Reputation
  • Building Reputation from the Inside Out
  • Crisis Management: Rebuilding and Recovering from a Reputation Crisis
  • Reputation Intelligence: Knowing Everything, Positive and Negative About your Corporation's Visibility and Risk
  • Just Do It Right: Keys to Successful Corporate Reputations
  • Online Reputation Building and Management: Shaping How People See You
  • Powerful Corporate Reputations: Boosting your Company's Reputation and Bottom Lines