The Conference Board


Presented with assistance from

Prophet 

 

Session sponsor

Copernicus  Millward Brown   CoreBrand  LSF Interactive  Oracle 

 

Luncheon sponsor

StratX 

 

Academic sponsor

Columbia Business School 

 

 


home   about us   contact us   press   help   site map   terms of use   privacy policy

©2010 The Conference Board Inc.
The Conference Board torch and logo are registered trademarks of The Conference Board Inc.

 


Marketing and Communications

2007 Annual Senior Marketing Executive Roundtables
Increasing Marketing Effectiveness

May 17 – May 18, 2007
The Drake Hotel
Chicago, IL

 register now

 Download the full agenda.     Email a colleague


May 17, 2007  — Workshop I: The Marketing Imperative: Maintaining and Improving Revenue, Profits, and Cash Flow
(Details are being shown below)
May 18, 2007  — Workshop II: Managing Marketing Resources: Taking Actions to Maximize Return of Marketing Efforts
(Click to display details below)

 

Topics to be Addressed May 17, 2007

Improve Your Top and Bottom Lines!

Marketers are under intense pressure to deliver revenue and profits. The 4th Senior Marketing Executive Roundtable consists of two days filled with powerhouse speakers from companies, consultancies, and universities who will explain and show how to improve both your top and bottom lines.

On day 1, hear:

  • What senior marketing executives say about marketing effectiveness — findings from an up-to-the-moment survey on the state of marketing.
  • How marketing metrics lead to powerful marketing and branding strategies.
  • How to increase marketing ROI with profit-directed segmentation.
  • How to target customers and develop long-term relationships.
  • How a company-wide marketing information system improves decisions.
  • Which are the top 100 brands in the world and how they earned their positions.

Join top executives from leading organizations including: Nortel, 3M, Constellation Wines, MINI, Sony, Penthouse, UPS, Yahoo!, INSEAD, Alcatel-Lucent, Hewlett-Packard, and many more.