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2007 Annual Senior Marketing Executive Roundtables Increasing Marketing Effectiveness
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April 18 – April 19, 2007 |
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April 18, 2007 —
Workshop I:
The Marketing Imperative: Maintaining and Improving Revenue, Profits, and Cash Flow |
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April 19, 2007 —
Workshop II:
Managing Marketing Resources: Taking Actions to Maximize Return of Marketing Efforts |