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Columbia Business School 

 

 


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Marketing and Communications

Increasing Marketing Effectiveness

April 18 – April 19, 2007
Millennium UN Plaza
New York, NY

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April 18, 2007  — Workshop I: The Marketing Imperative: Maintaining and Improving Revenue, Profits, and Cash Flow
 
April 19, 2007  — Workshop II: Managing Marketing Resources: Taking Actions to Maximize Return of Marketing Efforts
 

 

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