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Session sponsor

Copernicus  Millward Brown   CoreBrand  LSF Interactive  Oracle 

 

Luncheon sponsor

StratX 

 

Academic sponsor

Columbia Business School 

 

 


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Marketing and Communications

2007 Annual Senior Marketing Executive Roundtables
Increasing Marketing Effectiveness

April 18 – April 19, 2007
Millennium UN Plaza
New York, NY

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 Download the full agenda.     Email a colleague


April 18, 2007  — Workshop I: The Marketing Imperative: Maintaining and Improving Revenue, Profits, and Cash Flow
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April 19, 2007  — Workshop II: Managing Marketing Resources: Taking Actions to Maximize Return of Marketing Efforts
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Topics to be Addressed April 18, 2007

Improve Your Top and Bottom Lines!

Marketers are under intense pressure to deliver revenue and profits. The 4th Senior Marketing Executive Roundtable consists of two days filled with powerhouse speakers from companies, consultancies, and universities who will explain and show how to improve both your top and bottom lines.

On day 1, hear:

  • What senior marketing executives say about marketing effectiveness — findings from an up-to-the-moment survey on the state of marketing.
  • How marketing metrics lead to powerful marketing and branding strategies.
  • How to increase marketing ROI with profit-directed segmentation.
  • How to target customers and develop long-term relationships.
  • How a company-wide marketing information system improves decisions.
  • Which are the top 100 brands in the world and how they earned their positions.

Join top executives from leading organizations including: Nortel, 3M, Constellation Wines, MINI, Sony, Penthouse, UPS, Yahoo!, INSEAD, Alcatel-Lucent, Hewlett-Packard, and many more.