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Marketing and Communications

The 2007 Corporate Communication and Technology Conference
Improving Interactive Dialogue, Engagement, and Performance

April 18 – April 19, 2007
InterContinental The Barclay
New York, NY

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 Download the full agenda.     Email a colleague


Topics to be Addressed April 18 – April 19, 2007

  • The Wired Organization: Using the Internet for Strategic Advantage
  • Communicating Effectively on Your Corporate Website
  • Harnessing the Power of Technology: Making effective use of Blogging, RSS, Wikis, Podcasting, and Webcasting
  • Hot off the Press: Overcoming Problems in the Workplace
  • Growing Your Corporate Image on the Internet: Organizational Leadership and Differentiation
  • Creative Content Management: Giving Your Audience Meaningful and Timely Information
  • Measuring and Benchmarking the Effectiveness of Your Website
  • Issues Management: Shaping Perception and Your Reputation on the Internet
  • Strategic Messaging and Organizational Positioning Using the Internet
  • Intranet Strategies and Implementation: Reaching Your Employees in a Powerful Way
  • Looking Forward: Achieving Productivity and Growth