Topics to be Addressed November 1 – November 2, 2006

• Global Marketing Strategies for the Future
• Customer Understanding, Customer Experience and Customer Loyalty
• Branding Strategies: How to Be Both Global and Local
• Maximizing Marketing Efficiency by Leveraging Web-based Technology
• Staying on the Leading Edge in Marketing
• Marketing Trends Case Study I: Interactive Marketing and Integrated Marketing: Optimizing Your Online Presence
• B2C Marketing Case Study I: Developing and Driving a Customer-focused Positioning Through the Organization
• B2B Marketing Case Study I: Breaking Through the Noise: Anatomy of a B2B Advertising Campaign
• Marketing Trends Case Study II: Niche Marketing: How Subaru Breaks Through the Clutter
• B2C Marketing Case Study II: Multicultural Consumers: Realizing the Potential of Multicultural Markets
• B2B Marketing Case Study II: Sales and Marketing Collaboration
• Accountability in 2010: Taking Marketing ROI to the Next Level
• Future Growth: Managing Innovation and Organic Growth
• Global Product Development and the Importance of the Marketing Organization
• Building Communities: New Marketing Technologies and New Media
• CMO Roundtable: Leadership and Change Management