Topics to be Addressed February 23 – February 24, 2006

• The Business Case: Building Your Employer Brand for Business Results
• Building Your Employer Brand: From the First Audit to Full Engagement
• Winning in the Marketplace with a Data-Driven Employer Brand
• Attracting the Right Talent: Developing an Employer Brand and Compelling Employee Value Proposition
• Communication Strategies that Move Employees from Information to Action
• Changing Behaviors: Removing Barriers, Providing Tools and Learning Opportunities
• Collaboration Points for HR and Marketing: Success Depends on It
• Measuring Return on Investment at Eli Lilly
• Engagement: Finding the Emotional Connection to Create an On-Brand Culture
• Key Enablers and Derailers of Successful Execution