Thomas M. Bodenberg

Publications by Thomas M. Bodenberg

Executive Action Report

• Mission Critical: Controlling Costs ... Marketing Costs: The Efficiencies Provided by Targeted Approaches
  30 July, 2002

Research Report

• Managing Customer Data for Strategic Advantage
  11 December, 2003
• Beyond the Hype: E-nabling the Sales and Marketing Force
  09 December, 2002
• Customer Relationship Management: New Ways of Keeping the Customer Satisfied
  03 August, 2001