The Conference Board
Ms. Shor is currently the program director for The Conference Board’s Councils on Corporate Brand Management and Product and Service Development and co-director of the Innovation Master Class. Ms. Shor’s current practices build on her experiences as a former teacher, entrepreneur, a 34-year product development and business growth practitioner at 3M, and her role as project manager for the BioBusiness Alliance of Minnesota’s 20-year strategic planning project, Destination 2025. She has driven new product growth for a variety of 3M businesses, including occupational health, automotive adhesive and medical-surgical applications. It was her team’s work with the infection prevention platform for medical-surgical products which was published in the Harvard Business Review, originally in 1999 and again in 2002 and 2006. The Lead User Research Methodology, originated by Dr. Eric von Hippel, was applied to her team’s innovation efforts and detailed in the article, “Creating Breakthroughs at 3M” by Eric von Hippel, Stefan Thomke and Mary Sonnack. The team’s work with the Lead User Research methodology also resulted in a Harvard Business Case that is widely used at business schools, internationally. In her last 3M position, she lead the organization that has deployed 3M’s new product development stage gate and Design for Six Sigma for marketing group that developed coaching and training globally. Ms. Shor may be contacted at Rita.Shor@conference-board.org.