Author and Consultant, New Media Technologies
Paul Gillin is a writer and content marketing consultant specializing in technology and new media. He advises business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively at different stages of the buying cycle. He specializes in social media and the application of personal publishing to brand awareness and business marketing. Paul is a veteran technology journalist with more than 23 years of editorial leadership experience. He was founding editor-in-chief of TechTarget, one of the most successful Internet media companies. Previously, he was editor-in-chief and executive editor of Computerworld. His award-winning book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. His next book, Secrets of Social Media Marketing, will be published in the fall of 2008. Paul is a Research Fellow at the Society for New Communications Research. He also chairs the Social Media cluster for the Massachusetts Technology Leadership Council. He blogs at www.paulgillin.com.