Jingzhi Shang is a PhD candidate in marketing at Simon Fraser University in Vancouver, Canada. Her research interest is consumer behavior with a particular emphasis on consumer responses to corporate social responsibility activities. Her work has been published in leading academic journals including Journal of the Academy of Marketing Science and Journal of Business Research, and has been presented at conferences internationally.
Publications by Jingzhi ShangDirector Notes
Investing in CSR to Enhance Customer Value
15 February, 2011