Audience Development Sales Manager

The Audience Development Sales Manager is a polished, well-educated, confident and articulate professional whose role is to present, and sell The Conference Board’s portfolio of high quality events to mid-senior business leaders interested in attending.

Success in the position requires the Manager to possess enthusiasm, integrity as well as a motivation to achieve the revenue targets set by the organization. Good written communication skills as well as a customer oriented attitude are essential qualifications.

Reporting Relationship

Reports to the Senior Manager Audience Development but may take assignments from department managers as approved by the Executive Director of Engagement – Economies, Markets & Value Creation or Marketing Director.

Principal Direct Activities

    1. Responsible for achieving personal sales target.
    2. Responsible for achieving sales KPIs (including but not limited to dial rates, pitch time, close rates).
    3. Responsible for generating new business and increasing revenue from new and existing conference clients.
    4. Effectively communicates the value of TCB conferences to senior executives and other executives who are potential attendees.
    5. Works closely with production, marketing and sponsorship functions to deliver successful events.
    6. Accurately forecasts and reports activities, call feedback and results to management.
    7. Aligns TCB conference offerings with needs of the prospective attendee.  Is innovative in finding new ways to communicate the value proposition to prospective attendees.
    8. Provides first-class customer service and communication to attendees and prospects.
    9. Responsible for collecting payments on own sales pre-event.
    10. Responsible for working with TCB employees in other geographic regions, as appropriate.
    11. Executes the call plan and sales approach as determined by management.
    12. Projects knowledge, energy and enthusiasm about TCB’s conferences.
    13. Other duties as assigned.

Desired Qualifications Requirements:

  • 3-4 years of sales leadership experience is required in a conference, event or media organization.
  • Proven track record of meeting and exceeding sales targets.
  • Thorough understanding of delegate sales and sales processes in general.
  • Enthusiastic, positive attitude, client-service oriented.
  • Ability to work with and present to senior level executives.
  • Ability to work on multiple projects and with minimal supervision.
  • Exceptional verbal and written communication and interpersonal skills.
  • Excel at managing multiple tasks at one time and perform in a high energy, fast paced environment.
  • Degree of competence with MS Excel. Demonstrable ability to create and work with simple pivot tables.
  • Must possess a bachelor degree, advanced degree preferred.


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