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Marketing and Communications

New Approaches, New Techniques that Build a Dynamic Organization

May 20 – May 21, 2010
Westin New York at Times Square
New York, NY

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Topics to be Addressed May 20 – May 21, 2010

As the popularity of Web 2.0 has grown, companies have engaged their stakeholders in new and different ways. During this conference, we will cover the latest trends and issues on how best to develop corporate communication strategies both internally and externally that harness the power of Web 2.0. Topics that will be covered include:

  • Achieving measurable results through Internet planning
  • Building thought leadership using the web for issues management
  • Harnessing the power of influencers through blogging
  • Shaping your corporate reputation online
  • Achieving improved results through evaluation and benchmarking
  • Improving organizational awareness and respect through social media
  • Formulating winning Intranet communication strategies
  • Gaining the competitive advantage in a wired and wireless world