The Conference Board


Sponsored by

ZS Associates 

 

Session sponsor

The Sant Corporation  BTS 

 

 


home   about us   contact us   press   help   site map   terms of use   privacy policy

©2009 The Conference Board Inc.
The Conference Board torch and logo are registered trademarks of The Conference Board Inc.

 


Marketing and Communications

Senior Sales Executive Conference
Sales Operations as a Strategic Revenue Growth Asset

February 23 – February 24, 2010
Hyatt Regency Chicago
Chicago, IL

 register now

 Download the full agenda.     Email a colleague


Topics to be Addressed February 23 – February 24, 2010

In spite of the widespread financial challenges faced by most corporations, sales operations executives now have an opportunity to help their sales organization achieve growth goals and take advantage of opportunities. They are also uniquely positioned to lead efforts to base decision–making on hard data and insightful information and streamline processes for greater efficiency and productivity.

Agenda at a Glance

Tuesday, February 23, 2010

Registration and Continental Breakfast 8–9 am

Welcome and Introduction 9–9:05 am
Christine Hess, Conference Program Director, The Conference Board

A 9:05–9:45 am

Keynote: Transforming Sales Operations into a Strategic Revenue Growth Asset
Bradd Schneider, Vice President of Global Sales, Sensing and Control, Honeywell
Jack Sosnowski, Sales Operations, Sensing and Control, Honeywell

B 9:45–10:45 am

Sales Force Communication and Knowledge Management

C 11:15 am–12 noon

Managing the Implications of Your Go–To–Market Strategy on Sales Operations

12 noon–1 pm

Luncheon

D 1–2 pm

Sales Organization Management: Strategies for Developing Capabilities and Achieving Goals

E 2–2:45 pm

Sales Learning: Development and Retention Strategies for Recovery and Growth
Ken Powell, Vice President, Sales Learning & Performance, ADP

F 3:15–4:15 pm

Selling on Value…When Value Has No Value
Dr. Tom Sant, Founder, The Sant Corporation

G 4:15–5 pm

Opportunity Management: Harnessing Data for Better Customer Potential Assessment
James LiVigni, Vice President, Sales Operations, Kronos

Networking Reception 5–6 pm

Wednesday, February 24, 2010

Continental Breakfast 8–9 am

H 9–9:45 am

Corporate Strategy and Expectations of Sales Operations

I 9:45–10:30 am

Supporting Sales Management and Enabling Sales Rep Effectiveness
Chris Suhoza, Vice President, FedEx Channel Solutions

J 11 am–12 noon

The Sales Operations Organization of the Future

Conference Conclusions 12 noon–12:15 pm

This conference will focus on the sales operations organization and explore critical issues including:

  • Transforming the sales operations organization and aligning sales activities with corporate strategies
  • Sales force communication and enabling sales rep effectiveness
  • Streamlining processes and leveraging technology to enhance sales operations effectiveness